YouTube announce three new tools to build hype around Premieres

YouTube are bringing three new features to Premieres: Live Redirect, Trailers and Countdown Themes, helping creators build excitement prior to the release. YouTube launched Premieres in 2018, giving viewers of pre-recorded videos the sense of…

BTS – Dynamite breaks YouTube Premiere and 24-hour records with over 100m views

K-pop band BTS break two YouTube records after the release of their new music video ‘Dynamite’ last Friday. Dynamite managed to pull in over 3 million peak concurrents, as well as over 100 million views…