Instagram’s new one-to-many messaging feature, Broadcast Channels launch in the UK. Here’s all you need to know!

As you may have seen if you follow any British creators on Instagram, Broadcast Channels have just launched in the UK. Launched earlier this year and expanded in June, Broadcast Channels allow the creator and up to four collaborators to message. Moderators can manage the chats. Audiences can read messages, react to messages and vote in polls.

Broadcast Channels are a great way for creators to connect with their most loyal fans, by sharing news and updates. For audiences, they are a great way to stay up-to-date with the latest.

To create a Broadcast Channel, you’ll need a business account. Simply head to your inbox, tap the new message icon and then Create a broadcast channel. To join a Broadcast Channel, head to the creator’s Instagram profile and tap the channel banner above the Following button.

Want to hear the latest news from RouteNote? Join our brand new Broadcast Channel!