It has been reported that the BBC are working on a voice assistant in the same style as Siri, Alexa or Google.

“It would be your trusted guide to information, education and entertainment,” says an unnamed source on the plans. “That’s what these assistants are becoming – Siri or Alexa or Google.”

I always find it hard to believe that the BBC would have the expertise to create such a product at the same level as Apple, Google and Amazon, who all have both the expertise and the deep pockets to fund such projects.

The key also with Siri, Alexa and Google, is that they all live within their own ecosystems on their own created and manufactured devices. A BBC assistant would need to be platform agnostic and then would still need to be adopted within those other platforms.

Bad idea BBC, Bad IDEA!