Bauer Media’s expansion into Europe has seen the acquisition of various radio stations including NRJ and Nostalgia from MTV.
In a series of acquisitions Bauer Media have purchased commercial Finnish radio station Radio Nova from MTV as well as NRJ and Nostalgia, also from MTV. Taking over the sales and marketing operations for the stations Bauer plan to work with MTV to offer multi-media opportunities to partners, combining digital, TV and radio.
Part of Bauer’s partnership with MTV will involve Bauer purchasing news programmes from MTV’s news production company Mediahub for Radio Nova and various other Bauer Media radio stations. Both companies aim to collaborate for sales and marketing.
MTV’s acting CEO until the end of the year, Jani Koskinen: “We’re selling the radio operations and, instead of owning the business, we will tighten our collaboration with Bauer Media. This will ensure that our customers can also have access to comprehensive multimedia solutions in the future. We will concentrate our activities on developing our digital business, such as the Katsomo service.”
Bauer Media UK CEO, Paul Keenan said: “Bauer Media is the leading pan-Nordic broadcaster reaching more than 10m people each week. Nova complements our portfolio in Finland, extends our reach and offers great potential for future growth. Radio Nova is a national radio station and one of Finland’s most listened to commercial radio channels.
“Radio Nova has a rich history of providing fresh viewpoints to current affairs, phenomena and popular topics and the greatest mix of classics and the most stylish new music. We are also excited to be extending our partnership with NRJ.”
Earlier this year Bauer acquired SBS Discovery Radio from Discovery Communications which entailed the ownership of a selection of stations with an audience of over 10 million. This acquisition, including the leading commercial operator in Sweden and Denmark with a strong presence in Norway and Finland, put Bauer in a position of operating 20 of the regions most popular brands.