Apple launch trailer for Puff Daddy & Bad Boy Records documentary

Apple aren’t holding back on their move into videos releasing a trailer for another upcoming documentary featuring Puff Daddy coming to Apple Music.

Apple Music’s upcoming documentary, one of many, will follow the rise of record label Bad Boy Records and in particular it’s owner Sean Combs (Puff Daddy). With behind-the-scenes moments and interviews with top industry executives the film will look at the label’s inception in the 90s to it’s 20th anniversary celebrations last year.

The documentary, called ‘Can’t Stop, Won’t Stop’, will feature an interview with Apple Music’s head Jimmy Iovine. Iovine told Billboard in April: “I went to the [Bad Boy Reunion] concert and thought it was incredible. I think Puff and Bad Boy’s story is incredible and one that a lot people can relate to in any genre or in any business. His story is powerful. He really overcame a lot to get to where he’s at today and the documentary shows that.”

The documentary comes as part of Apple’s major plans to transform Apple Music into a multimedia streaming platform with a variety of video content like documentaries and Carpool Karaoke. Apple’s roster of upcoming shows and documentaries is now up to 10 potentially being produced to release this year.

An advance screening of Can’t Stop, Won’t Stop was shown at TriBeCa Film Festival at the end of April. Apple will hold exclusive rights to the documentary for at least a year.

Head of Social Media and Marketing, RouteNote

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