Adele’s new single Hello looks to become the fastest selling single of 2015, having already broken the record for most video views in 24h.
On the day of it’s release British singer Adele racked up 27 million views on the YouTube video for her first single in 3 years. After taking the 24 hour crown from Taylor Swift’s ‘Bad Blood’ Adele’s new video went on to surpass Miley Cyrus’ record for fastest video to reach 100 million views, which she achieved on her viral hit ‘Wrecking Ball’ in 2013.
‘Hello’ gained 27 million views on the day of release last friday and has since earned another million for 127 million total views, at the time of writing. The video, filmed in Montreal and directed by French Canadian filmmaker Xavier Dolan, having already gone viral looks set to be the quickest selling single in all of 2015.
So far ‘Hello’ has achieved over 40 million streams on Spotify alone and had 165,000 combined sales and streams within three days of it’s release, including 156,000 downloads. The record for first week sales so far this year is Ellie Goulding’s ‘Love Me Like You Do’ which reached 173,000 in the first week.
The managing director of the Official Charts Company, Martin Talbot, spoke of Adele’s runaway comeback success, saying: “It is a huge challenge for any artist returning after such a huge last record – as ’21’ and it’s singles were. But Adele has smashed it right out of the park with a fantastic single, which has connected with British music fans comprehensively. She already looks set to be the queen of quarter four.”
Adele is going to appear on Saturday Night Live on 21 November, a day after her album is released, to perform ‘Hello’.