With Spotify Wrapped 2025 just around the corner, now’s the time for artists to start preparing. Here’s what to do before it drops.

It might feel early, but the countdown to Spotify Wrapped 2025 has already begun and for artists, now is the time to prepare. Every December, social feeds light up with fans sharing their top artists, tracks, and genres, and if you play it right, your name could be one of the ones everyone’s talking about.

Spotify has launched a new guide to help artists make the most of the Wrapped season, offering practical tools to get in front of fans before the year wraps up. One of the most important is the Wrapped video message, a short, vertical clip artists can upload directly through Spotify for Artists. It’s your chance to thank fans, share a personal message, or hint at what’s coming next. The key is to keep it authentic: no filters, text, or heavy production needed. Just you and your audience. The deadline to submit your video is November 14, so it’s worth setting aside time to film something genuine now.

Wrapped also drives a huge spike in profile visits, so it’s smart to make sure your artist page is fully up to date. Refresh your profile photo, double-check your bio, and consider highlighting an “Artist Pick”,  whether that’s your latest release, a curated playlist, or something seasonal. If you’ve got merch or tour dates, make sure those are listed too; fans who discover or rediscover your music during Wrapped are far more likely to convert when everything they need is right there.

For artists planning new releases, this is also the perfect moment to make use of Spotify’s Countdown Pages. These pre-save landing pages help build momentum ahead of a drop, and Wrapped’s heightened engagement means more eyes, and more pre-saves, than almost any other time of year.

At its core, Spotify Wrapped is a reflection of what fans have loved, but it’s also a chance for artists to say thank you, to show personality, gratitude, and excitement for what’s next.

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