K-Pop has grown HOW much on Spotify?!
Image credit: Joseph Costa
Spotify are celebrating the huge success of Korean music which has grown an unbelievable amount and at a surprising rate.
K-Pop is the global phenomenon of pop music coming out of South Korea. K-Pop artists like BLACKPINK and BTS have taken the world by storm. In a celebration of all things K-Pop, Spotify are revealing just how popular the genre is.
At a K-Pop Talks even in South Korea, Spotify revealed that streams of K-Pop are up 362% since 2018., In that 6 year period artists from South Korea have grown an impressive 182% in the U.S., but they’ve really shined in south-east Asia, growing an astonishing 423%.
The coverage by Korea Times shares a statement by Spotify Korea’s music head, Park Jung-joo, saying: “K-pop has become the global force, with artists breaking into international charts like Billboard. K-Pop, which started in Korea, is being connected with fans around the world through many artists.”
Evidencing the significant growth of both South Korean music and Spotify’s in-house playlists, their K-Pop hub ‘K-Pop ON! (온)‘ has grown 5,600% since 2015. Spotify are quick to point out that all this K-Pop success isn’t simply from the same biggest artists over the year. K-Pop remains fresh as four of the 5 most streamed K-Pop tracks in the first half of 2024 came from newer artists: Illit, Le Sserafim, and Babymonster.
They still nod their hats to the all-time hitmakers, celebrating the eighth anniversary of Blackpink’s first release. Since then, they have grown 110% each year to amass a total of over 13 billion streams.
How music artists can reach the huge South Korean market?
As an independent artist, you may be looking at the successes across South Korea and wondering how you can be a part of it. There is an easy solution for artists from all over the world to get involved in Spotify, South Korea, and beyond.
Global artists can reach South Korea’s most popular music services with ease, reaching millions of listeners across the country. RouteNote offers free distribution to FLO, Melon, Bugs!, and Naver Vibe.
For South Korean artists, benefit from RouteNote’s dedicated South Korean team. They’re partnering with the biggest South Korean music businesses for unique opportunities and working exclusively with high profile artists from South Korea to further their careers.
Sign up for global music distribution for free at www.routenote.com today.