YouTube Stopping 30 Second Unskippable Ads in Favour of Shorter Formats

It has been announced by Google that YouTube will stop serving unskippable 30 second ads to users in 2018. YouTube will start to push other unskippable ad formats such as the 6-second unit and the…

iHeartRadio’s new partnership brings enhanced podcast insights

iHeartRadio is introducing a bunch of new podcasts and extending their analytics tools for podcast insights through a partnership with ART19. Podcast publishers ART19 are teaming up with internet radio service iHeartRadio to bring more…

Soundcloud Hires new CTO from Yahoo and Turns on Programmatic Ad Buying in the U.S. for Marketers

Soundcloud is looking to grow is online advertising business with the recent hire of a new CTO from Yahoo and also turning on programmatic ad buying in the U.S.. Programmatic ad buying makes it possible…

Google buy FameBit for unique branding opportunities on YouTube

Google have bought FameBit to connect brands with their most creative users across YouTube and Google’s other sites. FameBit have revealed that they’ve been purchased┬áby web giants Google. FameBit are a company that connects up…

Shazam downloaded over 1 billion times, now making profit

Shazam have made a breakthrough announcement, revealing that their music recognition app has been downloaded more than 1 billion times and the company is finally profitable. It’s been a long road for Shazam, the music…