How to advertise music in Spotify – Spotify Ad Studio

Social media acts as a great free tool to promote and market your new music to your existing fans. If you’ve got a small budget and want to advertise to new potential listeners, Spotify Ad…

How Much Does Soundcloud Pay Per Stream?

Soundcloud and other music streaming services dont pay per play. The payment model is based on a pro-rata model, which means it has a huge number of factors such as country, type of account, marketshare…

China’s video streaming platform Bilibili boast staggering numbers

Bilibili has been called China’s YouTube, with millions of content creators and users. Bilibili’s Q1 results show over 172 million monthly active users, a 70% year-on-year growth. Launching as a platform for a niche youth…

Spotify are expanding their controversial ‘pay for plays’ program

Pay for plays could either be a fantastic way for artists to find their exact audiences or it could become the ‘pay to win’ of artists. Spotify have greenlit their promotional platform ‘Marquee’ to be…

Spotify launch targeted adverts in podcasts

Spotify have expanded their platform for brands and are placing adverts in their vast catalogue of podcasts available to stream. Since expanding their platform from solely music to include podcasts for streaming, Spotify have seen…

Buy streams on SoundCloud legally: SoundCloud have launched a new ad tool for promoting music

SoundCloud have launched a new feature for artists to promote their music and target it so that it reaches the right ears for their sound. Promote is the new, self-service promotional tool from SoundCloud that…

iHeartMedia Using Their 850 Radio Stations to Build Their Own Podcasting Network and Audience for Advertisers

iHeartMedia is planning to harness the power of their 850 radio stations to build out their own podcasting network and audience to bring in more advertisers and advertising dollars. iHeartMedia just announced Sunday Night Podcasts,…

Viagogo ticketing company has been blocked by Google for advertising

Google are making a stand against ticket touting with the suspension of Viagogo as an advertising partner. Ticket touting has become a serious problem with ticketing companies online. Viagogo are often at the centre of…

Podcasting ad-revenue is predicted to double in 3 years

Podcasting is experiencing a second boom as it proliferates online and it’s only going to get bigger and more valuable. In case you’ve been stuck under a rock for the past few years, podcasts are…

Find out who’s clicking on your Spotify ads

Spotify want advertisers to know how people are reacting to their ads with additions to their Ad Studio. In 2017 Spotify launched the Ad Studio, a platform for advertisers to target fans using Spotify’s data…