Pandora buy ads company used by rivals Spotify, Deezer, and more

Pandora are expanding their ad tech with the acquisition of AdsWizz, who happen to cater to some of their biggest streaming rivals. Pandora have just revealed the acquisition of digital audio advertisers AdsWizz. The purchase…

YouTube changes make it way harder to make money from videos as small creator on Partner Program

After a simultaneously difficult and monumental year for YouTube they are ready to look at the year ahead with changes to their YouTube Partner Program. Last year was a massive year for creators on YouTube…

Pandora add even more promotional tools for indie artists on AMP

Pandora have enhanced their AMP platform with a bunch of new features to help promote artists and customise their profiles. Pandora have a bunch of tools to help artists get their name out there, particularly…

Spotify acquires MightyTV to expand personalisation and recommendations

This morning Spotify announced that they had bought content recommendation company MightyTV, bringing in it’s founder and CEO Brian Adams as vice president of technology. Brian Adams and MightyTV will join Spotify after their purchase…

YouTube Stopping 30 Second Unskippable Ads in Favour of Shorter Formats

It has been announced by Google that YouTube will stop serving unskippable 30 second ads to users in 2018. YouTube will start to push other unskippable ad formats such as the 6-second unit and the…

iHeartRadio’s new partnership brings enhanced podcast insights

iHeartRadio is introducing a bunch of new podcasts and extending their analytics tools for podcast insights through a partnership with ART19. Podcast publishers ART19 are teaming up with internet radio service iHeartRadio to bring more…

Soundcloud Hires new CTO from Yahoo and Turns on Programmatic Ad Buying in the U.S. for Marketers

Soundcloud is looking to grow is online advertising business with the recent hire of a new CTO from Yahoo and also turning on programmatic ad buying in the U.S.. Programmatic ad buying makes it possible…

Google buy FameBit for unique branding opportunities on YouTube

Google have bought FameBit to connect brands with their most creative users across YouTube and Google’s other sites. FameBit have revealed that they’ve been purchased┬áby web giants Google. FameBit are a company that connects up…

Shazam downloaded over 1 billion times, now making profit

Shazam have made a breakthrough announcement, revealing that their music recognition app has been downloaded more than 1 billion times and the company is finally profitable. It’s been a long road for Shazam, the music…

$200 Million In TV Advertising Just Went To YouTube Instead

In a move that signifies the ever-moving shift online, advertising giant Magna Global have entered the “biggest upfront deal to date”. Magna Global, a subsidiary of Interpublic Group, have just entered a 3 year deal…