iHeartMedia Using Their 850 Radio Stations to Build Their Own Podcasting Network and Audience for Advertisers

iHeartMedia is planning to harness the power of their 850 radio stations to build out their own podcasting network and audience to bring in more advertisers and advertising dollars. iHeartMedia just announced Sunday Night Podcasts,…

Viagogo ticketing company has been blocked by Google for advertising

Google are making a stand against ticket touting with the suspension of Viagogo as an advertising partner. Ticket touting has become a serious problem with ticketing companies online. Viagogo are often at the centre of…

Podcasting ad-revenue is predicted to double in 3 years

Podcasting is experiencing a second boom as it proliferates online and it’s only going to get bigger and more valuable. In case you’ve been stuck under a rock for the past few years, podcasts are…

Find out who’s clicking on your Spotify ads

Spotify want advertisers to know how people are reacting to their ads with additions to their Ad Studio. In 2017 Spotify launched the Ad Studio, a platform for advertisers to target fans using Spotify’s data…

Pandora want you to talk to adverts with your voice

Pandora are going to start testing interactive voice ads on their music streaming service later this year. The future of advertising could see us having a conversation with AIs like Siri as we find out…

Spotify want brands to sponsor your Discover Weekly

Everyone’s favourite personalised playlist on Spotify will start featuring personalised adverts with brand sponsorships. Spotify’s Discover Weekly has become one of the most beloved playlists on the music streaming service renowned for offering up an…

YouTube are testing back-to-back ads on videos

There’s nothing worse than being engrossed in a YouTube video and it’s interrupted by a mid-video advert. So YouTube are testing out ‘ad pods’ to get multiple ads out of the way in one block….

Apple look to invest in iHeartMedia for Apple Music promo

Apple are looking to put money into iHeartMedia so that they can get broadcast radio promotion for Apple Music and Beats 1. Apple apparently consider themselves an under-recognised brand as a new report claims that…

Radio is losing out to Pandora and Spotify

Radio has survived the digital age of music so far with listeners still coming to terrestrial stations first, but it’s the brands who are abandoning ship. A study earlier this month found that Americans are…

Spotify and Nielsen team up to reach audiences

Spotify want to help advertisers understand their audiences and reach them better through their services with the help of Nielsen. Last week Spotify announced that they were expanding their partnership with research company Nielsen. Their…