Spotify acquires MightyTV to expand personalisation and recommendations

This morning Spotify announced that they had bought content recommendation company MightyTV, bringing in it’s founder and CEO Brian Adams as vice president of technology. Brian Adams and MightyTV will join Spotify after their purchase…

YouTube Stopping 30 Second Unskippable Ads in Favour of Shorter Formats

It has been announced by Google that YouTube will stop serving unskippable 30 second ads to users in 2018. YouTube will start to push other unskippable ad formats such as the 6-second unit and the…

iHeartRadio’s new partnership brings enhanced podcast insights

iHeartRadio is introducing a bunch of new podcasts and extending their analytics tools for podcast insights through a partnership with ART19. Podcast publishers ART19 are teaming up with internet radio service iHeartRadio to bring more…

Soundcloud Hires new CTO from Yahoo and Turns on Programmatic Ad Buying in the U.S. for Marketers

Soundcloud is looking to grow is online advertising business with the recent hire of a new CTO from Yahoo and also turning on programmatic ad buying in the U.S.. Programmatic ad buying makes it possible…

Google buy FameBit for unique branding opportunities on YouTube

Google have bought FameBit to connect brands with their most creative users across YouTube and Google’s other sites. FameBit have revealed that they’ve been purchased¬†by web giants Google. FameBit are a company that connects up…

Shazam downloaded over 1 billion times, now making profit

Shazam have made a breakthrough announcement, revealing that their music recognition app has been downloaded more than 1 billion times and the company is finally profitable. It’s been a long road for Shazam, the music…

$200 Million In TV Advertising Just Went To YouTube Instead

In a move that signifies the ever-moving shift online, advertising giant Magna Global have entered the “biggest upfront deal to date”. Magna Global, a subsidiary of Interpublic Group, have just entered a 3 year deal…

YouTube Debut Shorter, 6 Second Bumper Ads

YouTube are introducing new Bumper ads that are only 6 seconds long to make watchable, unobtrusive ads. Ads on YouTube are a contested issue – they need to be there to provide income to creators…

How to Make Money From My Music on SoundCloud

Soundcloud is one of the worlds largest music streaming services, but in the past artists haven’t been able to collect any royalties from their music. That has now changed! Any artist can sign up to…

How Do I Make Money on YouTube? Your Guide to YouTube’s Video Advertising Options

YouTube allows creators to select what advertising options they would like to use on their videos. Below there¬†are several types of ads that may appear next to your videos when you’ve enabled video monetisation. Ad…