Pandora are going to start testing interactive voice ads on their music streaming service later this year. The future of advertising could see us having a conversation with AIs like Siri as we find out…
Everyone’s favourite personalised playlist on Spotify will start featuring personalised adverts with brand sponsorships. Spotify’s Discover Weekly has become one of the most beloved playlists on the music streaming service renowned for offering up an…
There’s nothing worse than being engrossed in a YouTube video and it’s interrupted by a mid-video advert. So YouTube are testing out ‘ad pods’ to get multiple ads out of the way in one block….
Apple are looking to put money into iHeartMedia so that they can get broadcast radio promotion for Apple Music and Beats 1. Apple apparently consider themselves an under-recognised brand as a new report claims that…
Radio has survived the digital age of music so far with listeners still coming to terrestrial stations first, but it’s the brands who are abandoning ship. A study earlier this month found that Americans are…
Spotify want to help advertisers understand their audiences and reach them better through their services with the help of Nielsen. Last week Spotify announced that they were expanding their partnership with research company Nielsen. Their…
Spotify have been testing a new feature for free streamers in Australia that allows users to skip ads if they want to – but how does that work for advertisers and streaming revenue? Spotify have,…
If you don’t know by now that online ticket re-sellers are dodgy – ticket re-sellers are dodgy. Now UK Officials are warning against them after they break advertising rules. One of the biggest digital ticket…
Pandora are expanding their ad tech with the acquisition of AdsWizz, who happen to cater to some of their biggest streaming rivals. Pandora have just revealed the acquisition of digital audio advertisers AdsWizz. The purchase…
After a simultaneously difficult and monumental year for YouTube they are ready to look at the year ahead with changes to their YouTube Partner Program. Last year was a massive year for creators on YouTube…