Spotify have bought an online recording studio/DAW in an interesting move that could see Spotify’s biggest divergence from music streaming yet.
Spotify have acquired fellow Swedes Soundtrap, the company behind an entirely web-based music creation, recording and production program. Spotify says: “Soundtrap’s rapidly growing business is highly aligned with Spotify’s vision of democratizing the music ecosystem.”
The incredibly accessible digital music studio has spread across the world with its ease of use perfect for beginners, introductions in schools and more since launching as the first web-based, cross-platform collaborative music recording studio. In their announcement Soundtrap said: “All our staff will continue to revolutionize the music-making process for consumers, educators and students from within the Spotify family.”
Soundtrap was founded in 2012 and we’ve been impressed with what they have to offer in recent years. Now Spotify have purchased the company which we can assume will lead to some interesting expansion of either or both services. For now however Soundtrap will continue to function online as usual.
Spotify say: “Soundtrap joins a team at Spotify that is dedicated to helping millions of artists connect with millions of fans, and helping fans discover their favourite new artists.”
Soundtrap finished: “This forms a new chapter of our Soundtrap journey and we are super excited to accelerate and realize our joint vision together with our new family at Spotify.”