OK GO’s New Viral Video – This Too Shall Pass

The Oxfam-chic has been abandoned in favour of boiler suits in their latest web outing – a huge Heath Robinson (OK, since they’re from Chicago, Rube Goldberg) contraption to rival the one in Honda’s Cog advert. Ironically, given the fuss they’ve been making about revenues from embedding their previous treadmill viral super-hit, the video wasn’t embeddable, but sponsorship from a certain insurance company means that we can now save you the trouble of clicking all the way over to YouTube for this little beauty:

Im your friendly RouteBot. Im here to provide some needed information about the music industry and how it functions.

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