YouTube brings creators new Shorts tools to desktop and mobile devices, plus expand their Shorts Fund to new regions around the world.
YouTube’s short-form video platform and TikTok competitor, Shorts now pulls in over 15 billion views per day. Now YouTube are launching new tools and helping more creators earn money on the platform.
Earlier this year, YouTube introduced a new Create button on eligible long-form YouTube videos. With a single tap, creators can sample up to 15 seconds of audio from the video. The original video creator will now be notified with a link to the Short, when one has been created from their videos. YouTube says only one notification will be sent per day and no more than three per week. Creators can view all of the Shorts created from their audio by clicking the pivot button in the bottom right corner of the Shorts player.
Rolled out over the coming weeks, a new card in YouTube analytics will show you how many Shorts have been created from your videos, plus a list of the most popular ones.
Along with the new analtic tools, come new YouTube Shorts creation tools. The align tools, previously only on iOS, is now available on Android. When recording videos, the camera shows you a silhouette of the last frame of the previous video to help you align your subject from one frame to the next.
There are also updates coming to the channel page on mobile devices. YouTube Shorts videos will be shown in a grid view, making it easier for viewers to find the Shorts they’re after. Creators can change how the grid is displayed on YouTube Studio on desktop. The new grid view looks very familiar to TikTok’s profile page.
YouTube’s $100 million Shorts Fund is shared among some of the top creators in 2021 and 2022, with creators earning between $100 to $10,000 in a month. Launching in May in the US only, in September YouTube brought the Shorts Fund to over 30 addition regions. Now YouTube are further expanding the Fund to 70 new markets. Creators are notified if their content over the last month brough in enough views to qualify for the fund. They then have until the end of the month to claim their bonus.
YouTube notes that currently YouTube Shorts views do not count towards YouTube’s Partner Program eligiblity threshold, but this is an area they’re looking into. Subscribers gained from watching Shorts still count.
The full list of eligible requirements can be found here. The updated list of eligible countries and regions can be found below:
Bosnia and Herzegovina
Northern Mariana Islands
Papua New Guinea
Republic of Ireland
Turks and Caicos Islands
United Arab Emirates
U.S. Virgin Islands