YouTube are testing Premium Lite subscriptions – ad-free YouTube at a reduced price

Image Credit: YouTube

YouTube Premium Lite is currently being testing in parts of Europe, giving users access to ad-free YouTube for just €6.99 per month.

For $/€11.99 per month, YouTube Premium gives subscribers unlimited access to YouTube and YouTube Music, ad-free, with offline and background playback. For those not interested in YouTube Music, or offline and background playback, YouTube Premium Lite may be the ideal option.

At €6.99 per month, Premium Lite gives subscribers access to ad-free YouTube (not YouTube Music) on mobile, desktop, smart TV and the YouTube Kids app. Unlike regular YouTube Premium, YouTube Premium Lite are not currently offering a 1-month free trial.

YouTube Premium Europe pricing
Image Credit: YouTube

YouTube Premium Lite is currently being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway and Sweden. Should this option gain much interest, it could be implemented in more regions. Head here to see if the option is available in your area.

In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube.

A spokesperson to The Verge in a statement

A quarter of YouTube viewer hours are spent on music – around 250 million hours of music globally per day

A YouTube exec says that 25% of all watch time is now attributable to music, totalling around 250 million hours of daily music on YouTube.

BLACKPINK are now the number 1 artist on YouTube

By replacing Justin Bieber, BLACKPINK have just become the most popular artist on YouTube in 2021 in terms of subscribers.

Leave a Reply

Your email address will not be published. Required fields are marked *