A new survey has revealed which platforms are the biggest music streaming apps in Korea in 2022. Which is your favourite Korean music app?
1,500 paying music streaming subscribers were surveyed by the Record Label Industry Association of Korea, and 52.7% said they use Melon music for their audio streaming entertainment.
What are the other most popular music streaming platforms in South Korea? According to the survey, YouTube Music was the second most popular streaming platform with 31.2%, followed by Genie with 20.2%.
Whilst Spotify has seen slow growth since launching in South Korea in 2021, despite being one of the leading streaming services around the world, YouTube Music has seen a massive rise in popularity from its 1.7% share in the region in 2019.
But for now Melon is still the top music app for South Koreans. There was another win for the platform as nearly half (42.%) of the survey participants chose Melon as their overall favourite place to stream music.
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