Image credit: Warner Music Group
Whet Records, established by Warner Music Asia plans to work with emerging talent as well established DJ’s and producers.
Whet Records China division will be led by Zoe Yang, a name that is recognised in the EDM work of the country. She has worked at some of the largest events in the region, including Ultra Music China and EDC China. She will report to Jonathan Serbin (former CEO of Mixmag Asia), CEO of Warner Music Greater China, who boasts over 20 years of experience in the dance music business.
The label’s first signing is a producer and DJ Lizzy Wang, the first female Chinese DJ to perform at Ultra, and has appeared at festivals and events including Jungle Festival, the Singapore F1 Grand Prix, and EDC.
Wang has had great success in China with a number of her tracks appearing on the Chinese charts. Recently she released a collaboration with trance DJ Ferry Corsten, as well remixes of tracks by HenriPFR and Valentino Khan.
The first track that Wang has released via Whet Records is called ‘Flexy’ (out now) and features Warner Music Norway’s Julie Bergan on vocals.
Speaking about the creation of Whet Records Simon Robson, President of International Recorded Music at Warner Music Group said: “Whet will blend the power of Warner Music’s network and expertise with the DNA of a true electronic music label.