Songclip has struck a multi-year strategic global partnership with Universal Music Group (UMG) and Universal Music Publishing Group (UMPG).

Songclip offers tools for music licensing and integration for apps in dating, gaming apps, and messaging in addition to social platforms and more. Their partnership with UMG is their latest deal with a major label after signing a similar deal with Warner Music Group last year, reports MBW.

The company says that its patented API integrates into apps and social platforms and supplies licensing, search function, catalog and compliance, royalty payments, reporting, and end-user analytics functions too. Now, they’ll feature music from UMG and UMPG’s catalog in applications and social platforms.

In today’s rapidly advancing digital landscape, there are more platforms than ever before seeking to connect fans with the songs they love. UMPG continues to be on the forefront of driving value for our songwriters through our support of the development of these digital initiatives. We are pleased to enter into this new agreement with Songclip which acts as an on-ramp for audiovisual services to launch with licensed music in the marketplace.

Stephen Dallas, Senior Vice President of Business & Legal Affairs & Digital Business Development, UMPG