The upcoming ‘Billboard Hot Trending’ chart will highlight the most talked-about songs over the past 24 hours on the social network.
Announced earlier this week at NewFronts, Billboard Hot Trending is being touted as a first-of-its-kind, tracking music buzz online. Instead of a weekly chart that lists the most played/downloaded songs in a week, the new Hot Trending chart will show the most talked about new and classic songs across music-related trends and conversation on Twitter, updated every 24 hours. This could range from buzz around a new release, award show and festival moments, music nostalgia trends, TV and film features, and more.
Tracking what people are talking about and not necessarily what they’re listening to is certainly an interesting idea. According to Twitter’s head of entertainment partnerships Sarah Rosen, music is the most talked-about topic on Twitter worldwide. The Billboard Hot Trending chart will be supported with video content, consistent editorial coverage and organic support from A-list music stars.
At the NewFronts event, Twitter also announced a number of other partnerships that will lead to new features on the platform over the next year, as the social platform makes a push into video content.
One such partnership is with song lyrics and musical knowledge site Genius. Twitter will bring Genius’ show Verified, where artists break down the meaning of their songs, to fans around the world. They will implement Twitter polls, fan Q&As and more into the show. The announcement also highlighted a number of sports and gaming partnerships with the likes of Tencent owned video game developer and esports organizer Riot Games.
Twitter is home to the most vibrant, diverse communities and the place where fandom thrives. The premium content we’re collaborating on with our partners is igniting passion and enabling marketers to tap into the excitement of those communities and be a part of what’s happening.Jennifer Prince, Global VP and Head of Content Partnerships, Twitter