TikTok pushes new album campaigns from K-pop, EDM, and Rock artists
TikTok is teaming up with, BTS’s Jin, Avicii, and Måneskin’s Damiano David to launch new albums.
TikTok is continuing its push into music marketing with the launch of three major international album campaigns, showcasing its growing influence in how music is promoted and discovered. The short-form video platform has partnered with Jin of BTS, the estate of the late Avicii, and Måneskin frontman Damiano David to roll out dedicated promotional activations for each artist’s new album. These campaigns aim to connect fans worldwide with exclusive content, challenges, and community engagement, reinforcing TikTok’s role as a hub for global music culture.
Fresh from completing his mandatory military service, Jin of BTS has returned with his second solo mini-album ECHO, one of the most anticipated K-pop comebacks of the year. TikTok’s campaign for ECHO is designed to elevate Jin’s release through exclusive teaser clips, performance videos, and behind-the-scenes content, while also encouraging fan participation through creative challenges and hashtag promotions. Partnering with HYBE and BigHit Music.
Meanwhile, TikTok has launched a tribute to Avicii, the Swedish DJ and electronic music pioneer who passed away in 2018. Tied to the release of the 19-track compilation album Avicii Forever, the campaign offers users access to archival footage, never-before-seen behind-the-scenes moments, and an official in-app hub to celebrate his legacy. Fans are encouraged to create video tributes and reinterpret Avicii’s music using TikTok’s built-in creative tools. Developed in partnership with the Tim Bergling Foundation and Avicii’s estate, the campaign also continues to raise awareness about mental health, a cause central to the foundation’s mission.
For Damiano David, best known as the frontman of Italian rock band Måneskin, TikTok is playing a central role in the launch of his debut solo album Funny Little Fears. The album represents a creative evolution for the artist, moving away from Måneskin’s flamboyant rock sound and toward a more introspective, cinematic style. TikTok’s support includes exclusive content from a live performance filmed in the striking landscapes of Joshua Tree, as well as direct fan engagement through storytelling videos, Q&As, and audio-driven content inspired by the album’s most impactful lyrics.
Through these campaigns, TikTok continues to demonstrate its value as a promotional tool for artists at every stage of their careers. According to a spokesperson for TikTok’s music team, the platform’s focus is to champion creativity and give artists meaningful ways to connect with fans.
These campaigns also reflect TikTok’s broader investment in music. In recent years, the company has introduced tools like SoundOn for distribution, expanded licensing agreements with major labels and publishers, and integrated features like in-app music hubs and fan-driven promotional tools. As it continues testing new features such as ticketing and exclusive releases.