Previously the Creativity Program beta, TikTok has officially launched the Creator Rewards Program, their monetization system.

After announcing it earlier this month, TikTok has officially launched the Creator Rewards Program, their monetization program, designed to incentivise creators to post longer content with cash.

Longer videos launched on TikTok in 2022 and since then interest in longer-form videos has grown. TikTok says the community currently spends half of their time watching videos longer than one minute.

The new monetization programs rewards creators that post high-quality, original content that is over a minute long, “using an optimized rewards formula focused on four core metrics: originality, play duration, search value and audience engagement.” TikTok lists how these factors play a part in determining payout:

  • Originality refers to quality content unique to the creator, showcasing their point of view or creative thought process in a way that resonates with their community.
  • Play duration accounts for both watch time and finish rate. The new formula rewards accounts with content that is clear, and engaging, rather than favoring accounts with an excessive amount of videos.
  • Audience engagement includes likes, comments and shares, all contributing to increasing creators’ content value within the program.
  • Search value is a metric assigned to content based on popular search terms. Content that aligns with in-demand search topics increases its value for searchers. To find inspiration for content that resonates with audiences on TikTok, creators can use the recently announced Creator Search Insights tool to better understand what topics are popular in Search.
  • The new formula will also automatically reward creators for their account’s ad value determined by their community’s ad watchtime.

The change in name comes alongside a new dashboard, with more insights, and updated analytics and data, to help creators gain a deeper analysis of content performance. As shown in the image above, the dashboard shows estimated rewards, qualified views and program eligibility. There are also dedicated pages for RPM and qualified video views, showing detailed information, such as view trends, insights and explanations. Finally, you’ll also find your last payouts, showing a record of previous and upcoming earnings.

A new educational hub, Creators Academy replaces the Creator Portal, full of resources, courses, articles, videos and insights, plus information on the program and rules. The Creators Academy is available in seven languages, with more to come. You’ll find it in the Creator Center web-app and the dashboard.

The updated dashboard and Creators Academy will be available in the coming weeks.

Lastly, there’s an improved Monetization module within the in-app Creator tools. This displays all of the ways creators are getting paid, including an overview of all of TikTok’s monetization offerings and successful creators who’ve used various features and tools. There are also customized insights, personalized recommendations based on the creator’s content and a tailored set of case studies.

Creators can always find more educational resources at TikTok University and Creator Newsletter.

What are the eligibility requirements for TikTok’s Creator Rewards Program?

  • The creator must be at least 18 years old
  • Have at least 10K followers
  • A minimum of 100K views in the last 30 days
  • A personal account in good standing

All videos must adhere to TikTok’s Community Guidelines and Terms of Service.

Regardless of whether you hit the above requirements, musicians of any size can upload their music and earn money every time their track is used in a video. Distribution to TikTok via RouteNote is free of charge!