Threads hits 320 million users- adding 1 million every day

By Tom MarshallFebruary 4, 20256 mins read

Threads’ explosive growth is continuing, expanding its monthly active users to 320 million.

Threads’ rapid growth continues

Meta’s discussion-based social media platform, Threads, is growing at an impressive rate. The platform has quickly gained traction since its launch in 2023, and recent financial reports from Meta highlight just how fast it’s expanding.

As of now, Threads has surpassed 320 million monthly active users, a significant jump from 275 million in November– a 16% increase in just a few months.

“Threads now has more than 320 million monthly actives and has been adding more than one million signups per day.”
Mark Zuckerberg, Meta CEO

Zuckerberg has made it clear that he expects this growth to continue, with the goal of Threads reaching one billion users in the coming years. While X (formerly Twitter) had around 600 million monthly users in May 2024, its numbers are on the decline. In fact, it was estimated that over 100,000 users left X in the US on the day Trump was re-elected alone. This migration is a clear sign that users are seeking alternative discussion platforms- and Threads is leading the charge.

Why is Threads growing so fast?

Several factors are fueling Threads’ surge in users. The platform has positioned itself as a strong alternative to X, capitalising on the users who have departed since Musk’s takeover of the platform. However, it’s not just X’s struggles that are helping Threads- Meta has been strategically rolling out new features to improve Threads’ user experience.

Here’s what’s driving Threads’ momentum:

New features to keep users engaged

Meta is always enhancing Threads with new updates, making it more appealing to users. Some of the latest additions include:

Music integration, allowing users to add music to posts.
Scheduled posts, giving users more control over their content.
Post view counts, providing more engagement insights.

Improved content discovery

Meta’s Chief Financial Officer, Susan Li, recently revealed that Threads has been upgrading its recommendation algorithms to:

Prioritise recent posts.
Surface content from top creators.
Ensure users see more from accounts they follow.
Let users customise their feeds based on their interests.

Aligning itself with Meta’s ecosystem

Threads is positioning itself alongside Instagram and Facebook, integrating features that allow users to showcase their music preferences in a familiar way. The platform has been actively expanding its creator-friendly features, making it more appealing to influencers, musicians, and businesses looking to engage with their audiences.

What this means for the music industry

For artists, labels, and music marketers, Threads’ rapid rise represents new opportunities to build fan communities, engage with audiences, and promote music. The platform’s new music-sharing feature could make it a powerful tool to enhance discovery and fan interaction.

With its consistent growth and expanding features, Threads could soon become an essential platform for music marketing and industry conversations. Will it surpass X? Only time will tell, but for now, it’s definitely a space to watch.