YouTube Music have signed a multi-year deal with Dick Clark’s American Music Awards for the first-ever presenting partnership for the awards ceremony.
On October 9th YouTube will be the first presenting sponsors for the American Music Awards, the celebration of artists based on people’s love and admiration for them. The American Music Award’s nominees are based on performance and interaction with fans from streaming services, social media activity, radio plays and more to gauge who people are talking about the most.
YouTube Music’s global head and director, Angela Courtin says: “YouTube Music’s partnership with The American Music Awards is a natural extension of the intimate artist-fan connection that is made possible on YouTube’s global platform. The American Music Awards are the world’s largest fan-voted awards show and YouTube is the world’s largest fan-voted awards show and YouTube is the world’s largest platform for discovering music with more than one billion fans each month coming to be a part of music culture and engage with over two million artists who share their voices and art with the world.”
The CEO of Dick Clark Productions, Mike Mahan said: “YouTube brings global reach, awareness and engagement to the American Music Awards unlike ever before. We look forward to enhancing the AMAs in a unique, innovative and immersive way.”
- Apple has completely removed their Music Memos app - March 5, 2021
- Audio is the best thing for productivity, Spotify finds - March 5, 2021
- Joox are flexing their K-Pop catalogue on their main rival Spotify - March 4, 2021