Spotify opens their personalised ‘On Repeat’ playlist to sponsors

‘On Repeat’ becomes the second personalised playlist from Spotify to open up to advertising sponsorships, after ‘Discover Weekly’ in 2019.

Apple Music launch exclusive partnership with Bayern Munich football club

Apple Music have become German football club Bayern Munich’s “official music service” to offer fans exclusive playlists and content. Internationally renowned football team Bayern Munich announced a sponsorship deal with Apple Music on Monday.  The team,…

Google buy FameBit for unique branding opportunities on YouTube

Google have bought FameBit to connect brands with their most creative users across YouTube and Google’s other sites. FameBit have revealed that they’ve been purchased by web giants Google. FameBit are a company that connects up…

YouTube Adds Live Streaming From Mobile For Gamers

Yesterday YouTube updated their mobile gaming app, allowing you to live stream games from your smart phone using YouTube Gaming’s new Mobile Capture on Android devices. Since launching YouTube Gaming in August, their dedicated service for…

Fanatic.fm: Brands Sponsoring Bands With a Charity Twist

At Midem this year Fanatic.fm was launched and it seems to be a very interesting proposition. Fanatic.fm allows artists to upload their music where brands and fans can bid to sponsor the band. After the band’s approval, sponsors can use the music in their own social media campaigns and co-promote directly within the music player.