Brands Sponsoring Bands With a Charity Twist

At Midem this year was launched and it seems to be a very interesting proposition. allows artists to upload their music where brands and fans can bid to sponsor the band. After the band’s approval, sponsors can use the music in their own social media campaigns and co-promote directly within the music player.

Every time the music is played using the player, which can be embedded in any site or social media page,  the band is paid and a portion goes to an approved charity.

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