To follow up Spotify’s highly popular ‘Discover Weekly’ playlists are ‘Fresh Finds’ for discovering the best in unknown music about to break.
Fresh Finds aims to appeal to the inner-hipster in music lovers and easily present six playlists with 30 tracks on the brink of breakthrough. Spotify are praised for their dedication to intelligent music curation using a range of sources and Fresh Finds playlists are no exception – Spotify use data from music blogs and roughly 50,000 “hipster listeners” using Spotify to find new music for Fresh Finds.
On their blog Spotify say: “By combining early online buzz across blogs and music news sites with billions of listening hours on Spotify, we can identify anonymous listening patterns around fans that already listen to more up and coming music. These are the tastemakers that are predicting what music trendsetters will soon be listening to and we’re surfacing those tunes for you.”
The playlist will update weekly like Discover Weekly, except on a Wednesday, and features a primary playlist spanning all genres and 5 genre specific playlists. Fresh Finds includes ‘Fire Emoji‘ for hip-hop, ‘Basement‘ for electronic, ‘Hiptronix‘ for vocal pop, ‘Six Strings‘ for guitar rock, and ‘Cyclone‘ for experimental music.
Principal Scientist at Spotify, Dr. Brian Whitman said: “Spotify has always focused on artists and listeners, and with Fresh Finds we’re specifically looking at new creators, digging deeper to understand how undiscovered artists can attract a huge fan base. By analyzing the listening behavior of our top tastemaker users, we’re able to predict new breakout artists and filter their hits-to-be into playlists with the most promising new music out there.”
You can access Fresh Finds playlists in the Browse section of Spotify in the US, UK, Canada, New Zealand and Australia. For all regions you can access Fresh Finds from here: open.spotify.com/genre/freshfinds.