Spotify price rises are coming to Switzerland too
Spotify is upping its subscription price in Switzerland, marking yet another step in the streaming giant’s ongoing global pricing revamp.
Spotify’s latest price rise hits Switzerland
Following this week’s news that Spotify is raising Premium subscription prices in the UK, it is now confirmed that the same will be happening in Switzerland. The platform emailed subscribers to announce the changes, saying it was updating prices to “reflect local market conditions and economic factors” as it continues to enhance its service.
The company’s latest pricing changes echo a broader global strategy to raise prices as it offers more innovative products to improve its service and benefit music listeners around the world.
What are the Swiss price rises?
Here’s how much each Spotify Premium plan is increasing in Switzerland:
- Individual: From 13.95 CHF to 15.95 CHF (roughly $20)
- Duo: From 18.95 CHF to 21.95 CHF (roughly $28)
- Family: From 22.95 CHF to 26.95 CHF (roughly $34)
- Student: From 7.95 CHF to 8.95 CHF (roughly $11)
As MBW notes, this marks the first price increase for Swiss subscribers since 2023.
A wider trend of rising prices
Spotify’s Swiss price comes as part of a global pattern. Over the past year, the company has raised subscription fees across several key markets including Europe, South Asia, and Latin America. It’s Spotify’s way of balancing out rising operational costs thanks to its ongoing investment into new features like AI-driven recommendations, and lossless audio.
The US last saw a price hike in June 2024, but analysts expect them to be next in line for another price hike, coming in early 2026. If that happens, Billboard reports that it could generate extra revenue of nearly half a billion dollars for Spotify.
Despite these hikes, demand for Spotify remains strong. The company says users rarely cancel after price increases. As Alex Norström, one of Spotify’s future Co-CEOs, recently told MBW:
“We are taking market share. We’re not losing a lot of users when we raise prices. We are increasing the payouts to the music industry, to artists, to podcasters, to authors, and so on.”
The bigger picture
Spotify’s more frequent pricing updates highlight a shift in its long-term approach. After years of keeping prices stable, the company is now increasing prices to ensure its subscription model continues to support both the platform and the wider music industry.
For those in the industry, these changes could mean new ways to enjoy music and more money flowing to artists and labels.