Image Credit: Music Ally
The first tests of on-platform pre-saves on Spotify come from Florence + The Machine’s now released album Dance Fever.
First introduced on Spotify in 2016, pre-saves are the streaming equivalent of pre-ordering an album or single. Pre-saving a release ensures it will be automatically saved to the fans library on release day, plus an alert will be sent to the user. For artists, this shows streaming services a release’s popularity prior to release and increases day-one engagement, both great metrics for being pushed across the platform, such as on playlists. This is why you’ll often see artists pushing pre-saves so much during the run up to release-day.
Prior to Florence + The Machine’s new album, pre-saves took place outside of the Spotify app itself, requiring artists to use a third-party service. The screenshot below show an upcoming release on the artist’s profile. The release page shows a Pre-save button, as well as the album art, release date, countdown clock, share icon, short videos via Spotify Clips, and a tracklist preview, with those tracks already released playable.
This update is currently iOS-only and only on Dance Fever. We are hoping the feature expands to all artists and all platforms including Android and desktop.
Among other free marketing features, our friends over at PUSH.fm enable artists to set up a Pre-save landing page, containing Spotify, Apple Music and Deezer pre-save/pre-add links. While it seems Spotify may soon enable artists to set up pre-saves on-platform, PUSH.fm will still be the favourite for artists looking to collate all three streaming services on one page, while providing artists with detailed statistics.