Image Credit: Music Ally

The first tests of on-platform pre-saves on Spotify come from Florence + The Machine’s now released album Dance Fever.

First introduced on Spotify in 2016, pre-saves are the streaming equivalent of pre-ordering an album or single. Pre-saving a release ensures it will be automatically saved to the fans library on release day, plus an alert will be sent to the user. For artists, this shows streaming services a release’s popularity prior to release and increases day-one engagement, both great metrics for being pushed across the platform, such as on playlists. This is why you’ll often see artists pushing pre-saves so much during the run up to release-day.

Prior to Florence + The Machine’s new album, pre-saves took place outside of the Spotify app itself, requiring artists to use a third-party service. The screenshot below show an upcoming release on the artist’s profile. The release page shows a Pre-save button, as well as the album art, release date, countdown clock, share icon, short videos via Spotify Clips, and a tracklist preview, with those tracks already released playable.

This update is currently iOS-only and only on Dance Fever. We are hoping the feature expands to all artists and all platforms including Android and desktop.

  • Spotify
  • Spotify
Image Credit: Music Ally

Among other free marketing features, our friends over at PUSH.fm enable artists to set up a Pre-save landing page, containing Spotify, Apple Music, Amazon Music and Deezer pre-save/pre-add links. While it seems Spotify may soon enable artists to set up pre-saves on-platform, PUSH.fm will still be the favourite for artists looking to collate all three streaming services on one page, while providing artists with detailed statistics.