Spotify’s stategic partnership with Russia’s top teleco Mobile TeleSystems (MTS) offers all customers with 6 months of Premium membership for free.
After launching in Russia just one month ago, Spotify are now offering 6 months of Premium free of charge for all MTS customers to bump up its subscribers in the country. After the six months, customers may continue to use Spotify Premium for RUB169/month (approx. $2.30) charged via their mobile account.
MTS had 78.5 million subscribers at the end of Q1 2020. This is over half of all Russians and over 80% of all 95m smartphone holders.
Russia was the fastest growing major market globally for the music industry in 2019, growing 50.3% in revenue year-on-year according to statistics from IFPI.
We strive to work with strong partners around the world so our users get a first-class experience and listen to their favourite music anytime and on any device. Our first partnership in the Russian market provides an opportunity for 78 million MTS subscribers to get premium access to Spotify’s music library, which features more than 60m tracks and 4 billion playlists, as well as personalised recommendations for new music every day.Ilya Alekseev, Managing Director, Spotify in Russia
This strategic partnership with the world’s most popular music subscription service is yet another step forward as we develop our entertainment services and build out the broader MTS digital ecosystem. Music, podcasts and audiobooks are already essential services for millions of Russian consumers. Teaming up with Spotify will strengthen MTS’s leadership in the market, and give our customers the first opportunity in Russia to try out this exclusive offer.Vyacheslav Nikolaev, Vice-president for Customer Experience, Marketing and Ecosystem Development, MTS