Spotify Makes it Easier to Share Content to TikTok and Instagram
Spotify’s new integration with TikTok and Instagram allows content to be shared and discovered more easily.
Spotify has announced exciting new ways to share and discover music, podcasts and audiobooks through TikTok and Instagram. These new features not only promise a more seamless user experience but also make it easier for artists to connect with audiences across platforms.
Save Songs Directly from Instagram to Spotify
Spotify’s new integration with Instagram introduces a feature that easily lets users add songs discovered through Instagram to their Liked Songs playlist on Spotify. This process can be achieved easily by simply following these steps:
- Click on a song you like on Instagram to take you to the song’s audio page.
- Tap “add”, which will prompt you to link your Spotify account to your Instagram account.
- Your Spotify and Instagram accounts will then be linked for the future.
- Added songs will save directly to your Spotify library.
Available on both iOS and Android, this Spotify-exclusive feature makes it a whole lot easier for users to save new favourites to their Spotify library.
TikTok Makes Sharing Music Simple
On TikTok, the new “Share to TikTok” feature flips the script on the “Add to Music” function by letting users share Spotify content to TikTok. Using Spotify’s share function, users can share music, podcasts, and audiobooks to TikTok in two ways:
- For You Page: Use TikTok’s Green Screen feature or Photo Mode.
- Direct Messages: Share content directly with friends via TikTok DMs.
This feature extends to Apple Music, with each share including a link back to the original streaming platform to boost discovery and engagement back to the artists and creators.
TikTok’s Global Head of Music Business Development, Ole Obermann
Expanding Discovery
Spotify aims to be accessible wherever their listeners are, helping to create a seamless listening experience across all devices, platforms, and apps. These new features build upon existing integrations between platforms like Meta, Snapchat, X, and more.
For artists, these updates can be rewarding. By simplifying how content is shared across two of the most influential social media platforms, Spotify creates new avenues for creators to reach wider audiences.
These features highlight Spotify and TikTok’s commitment to creating tools that empower artists and connect them with listeners more easily than ever before.