Spotify are testing a 10% price increase starting in May for new customers in Norway. Its planned that if the test goes well that this will be rolled out to existing subscribers in July.
This 10% increase will apply to Spotify’s standard, student and family-plan subscriptions.
“In order to meet market demands and conditions, while continuing to offer a great personalised service, Spotify will be increasing the price of our premium subscription in Norway,” confirmed a spokesperson. For now this is a one-country experiment, but it will play a crucial role in any wider global rollout of the price increases in the months ahead.
It will be interesting to see how the test performs and if Spotify can justify small increases in subscription prices in other countries.