Artists to Watch in 2025 according to Spotify’s music team
Spotify’s editorial and artist partnership teams have revealed their top emerging “Artists to Watch” for 2025.
Spotify has officially announced its highly anticipated ‘Artists to Watch’ list for 2025. Curated by their global editors and artist partnership teams, this annual selection shines a spotlight on up-and-coming musicians from across the globe, representing a wide array of genres. These artists are expected to define the sound of 2025, showcasing fresh talent and innovative artistry.
Monica Herrera Damashek, Head of Artist & Label Partnerships at Spotify said, “Our annual ‘Artists To Watch’ list is all about spotlighting the rising stars that are shaping music culture. Last year’s list featured breakouts like Leon Thomas, Chappell Roan, and Teddy Swims, and the 2025 class is just as exciting.” Damashek went on to exlpain that, “Our editorial and artist partnerships teams join forces to build a compelling list for audiences across all genres and amplify the selected artists through marketing and editorial playlists. At Spotify, we’re committed to helping artists grow and reach new fans around the world.”
For independent artists, being featured on this list can be a career-making moment, while fans can enjoy an early glimpse into the potential stars of the year ahead.
Spotify’s editors selected one “must-listen” songs from each of the highlighted artists across a variety of genres. Here are those recommendations:
Afrobeats
Essential track: “Goosebumps”
Essential track: “Toma Toma”
Christian
Essential track: “FIND MY WAY”
Essential track: “Way back”
Country
Essential track: “Quitter”
Essential track: “House Again”
Essential track: “Ends of the Earth”
Essential track: “I Never Lie”
Dance
Essential track: “Still Riding”
Essential track: “BROKEN”
Essential track: “Dirty Cash (Money Talks)”
Hip-hop
Essential track: “The Viper”
Essential track: “Escape”
Essential track: “Magnolia Rain”
Essential track: “Opps On Deck”
Indie/Folk
Essential track: “Fable”
Essential track: “Messy”
Essential track: “He’s My Man”
Essential track: “SHELL ( OF A MAN )”
Jazz
Essential track: “Pretty Face”
Latin
Essential track: “No Son Doritos”
Essential track: “Los Fin De”
Essential track: “Loco”
Essential track: “Media Hora”
Pop
Essential track: “Diet Pepsi”
Essential track: “I Lied, I’m Sorry”
Essential track: “Happy World”
Essential track: “Angel Of My Dreams”
R&B
Essential track: “BUTTERFLIES”
Essential track: “BIRTHDAY DANCE”
Essential track: “Soh-Soh”
Essential track: “Take Your Time (feat. 6LACK)”
Rock/Alternative
Essential track: “What’re We Doing Here”
Essential track: “Kiss the Ladder”
Essential track: “Pulling Teeth”
You can check out all these tracks in one neat playlist compiled by Spotify.