It’s been a long time coming but finally you will be able to sell your merchandise directly to viewers from your YouTube channel.

At last week’s VidCon YouTube unveiled a bunch of new features that will create an enhanced experience for fans and creators on YouTube alike. One of the most exciting additions for many creators is a new shelf where they will be able to sell their merchandise rather than re-directing fans to an external site to nab a branded hat or wicked tote bag.

Merchandise has been a part of many creators’ businesses for a long time. YouTube want to make it easier for more creators to sell merch directly from their channel. So they have built a product that allows them to do just that. From shirts with a logo to phone cases with a creator’s face, YouTube have joined forces with Teespring so creators can choose from over 20 merchandise items to customise and sell via a shelf on their channel.

This will be available to all eligible U.S.-based channels with over 10,000 subscribers starting today, and they plan to bring even more merchandising partners and creators in soon.

Just take a look at Joshua Slice’s merch shelf. The creator of Lucas the Spider recently turned his hero character into a plushie selling over 60,000 furry friends and generating over $1 million in profit in just 18 days, according to Teespring.