Samsung have announced that they have had 380,000 downloads for their ad supported music streaming service Milk (since early March). Not a bad start for a service that’s only available in the US for a handful of Samsung smartphones and phablets.

Samsung’s Wonpyo Hong told the Wall Street Journal that for now, Milk will be a Samsung-only affair – “At the moment, we’d like to create an experience uniquely on our device because the fundamental core part of our business is selling hardware”.

Meanwhile, the company has also let slip its plans to take Milk beyond its current free and ad-free incarnation.

samsung milk music streaming service