Last week it was announced that Condé Nast had acquired Pitchfork, the independent music website and magazine.

Condé Nast, a mass media company that owns Vogue, Vanity Fair, The New Yorker and other popular American print and digital media, have added Pitchfork to their roster. Pitchfork is now Condé Nast’s first music subsidiary.

Pitchfork launched in 1996 and was one of the first magazines with an online presence. It gained a reputation as a high quality resource for independent music, expanding over the years with ventures including music festivals, video programming and moving into print media in 2013.

In their announcement on their website Pitchfork said:

Condé Nast believes, as we do, that Pitchfork has built an editorial voice that stands strongly alongside it’s others, and that the integrity of that voice – and our opinions – are fundamental to our identity. We’re incredibly fortunate to have found in Condé Nast a group of people who share every aspect of our focus.

Their 100+ years of experience in building brands marked by editorial integrity makes them a natural fit for Pitchfork, and their belief in what we do, combined with their additional expertise, will allow us to extend our coverage across all platforms while remaining true to the ideals that have made Pitchfork the most trusted voice in music.

Fred Santarpia, Condé Nast’s chief digital officer who led the acquisition, said that it gives them a stand-alone music publication with a strong editorial voice. He went on to say that it brings “a very passionate audience of millennial males into our roster.” Santarpia also said that The Pitchfork Review, Pitchfork’s quarterly print magazine, would continue.

Bob Sauerberg, Condé Nast’s chief executive, said that the deal “reinforces our commitment to building Condé Nast’s premium digital network, focusing on distinctive editorial voices engaging high-value millennial audiences.”