Peloton enter into a multi-year deal with Beyoncé to provide homecoming-themed workouts to the app, as celebrations move online.
US exercise equipment and media company Peloton announced they’re working with Beyoncé to provide homecoming-theme workouts with the artist’s music. According to Peloton, Beyoncé is the most requested artists on the platform, with over 3.6 million plays from members. For the fall homecoming online celebrations, Peloton are offering a free two-year digital membership to students at ten participating Historically Black Colleges and Universities (HBCU) to those that signup by the end of November. These include: Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University. Peloton hope the partnership will help them increase recruitment efforts HBCUs for both interns and undergraduate jobs.
Workouts available include include indoor cycling, running, strength, bootcamp, yoga and meditation. These can be accessed via the app as well as Peloton Bike, Bike+ and Tread+, however some don’t requiring Peloton equipment. Digital memberships are $12.99/month, with the first 30 days free.
Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys. I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.Beyoncé, Press Release
Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community. It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love.Gwen Bethel Riley, Head of Music, Peloton