Image Credit: Yousician
Subscriptions to the Yousician music learning app increased by 80% in 2020 and the company has raised millions in its latest funding round.
The world’s leading music education platform Yousician has raised a hefty $28m in a Series B funding round. The company’s two apps, Yousician and GuitarTuna, have a combined 20 million monthly active users, and counting. Those millions of users earned the company $50m of revenue in 2020.
GuitarTuna is the number one guitar tuning app in the world, and Yousician is an on-demand music school. It lets people learn piano, guitar, bass, ukulele or singing, with a Guitar Hero-esque interface that makes the learning process as accessible as a game. Users can get started for free. The platform provides real-time feedback through audio recognition technology, and also provides lesson plans from music teachers.
Chris Thür, co-founder and CEO of Yousician, said: “This is a very exciting time for Yousician and aspiring musicians everywhere. With this new funding round, and investors that really understand what we are doing and why, we are poised to bring learning and playing music to more people, in more places, than ever before.”
Yousician said it would use the funding to expand its hiring, further develop its product offerings, and make investments in marketing. Also on the cards are new partnerships with professional musicians to provide tutorials on the app. Previous artists providing lessons include Jason Mraz.
When the pandemic shut down in-person music lessons last year, Yousician offered music teachers and students free access to its “Yousician for Teachers” platform. Meanwhile, as people looked to learn an instrument to fill their time in isolation, subscriptions to Yousician increased by 80%.
The funding round brings the total raised by Yousician to $35m. New investors in the company included the Alexa Fund from Amazon. MusicAlly reasoned that therefore smart speakers may well play a part in music education on the platform in the future.