Jabra announces their new earbuds and elite headphones

CES 2020 has revealed a lot of new products and Jabra have announced the sequel to their renowned Elite 75t wireless earbuds.

Jabra have revealed the follow up to their Elite 75t wireless earbuds with a focus on fitness. Their Elite Active 75t earbuds have been designed to resist water and sweat to make for a sturdy musical accompaniment for working out.

As with the originals they come with a charging case that makes for a total of 28 hours play-time, 7.5 hours on a single charge outside of the case. The Elite Active 75t will cost $199 when they release in February, whilst their standard, non-fitness based predecessor costs $179.99.

Jabra also announced a new pair of $99 headphones, the Elite 45h. The company hope that their new cans to set “a new standard for headphones in the below $100 category”. The headphones feature 40mm speakers and can last as long as 40 hours on a single charge.

The Elite 45h headphones have dual microphones built in for voice calls and using voice assistants, which are activated by one touch. Bluetooth 5.0 ensures a strong and stable wireless connection to any devices.

Jabra intend on releasing personalised sound profiles for users later this year. In their announcement they said: “Users will take a test of comprising [of] a series of beeps in the Jabra Sound+ app that calibrates the headphones based on each users’ unique profile for a truly personalised experience.”

A new report shows that TWS earbuds are the fastest growing wireless audio market, selling more than wireless headphones and wireless earphones in Q3 of 2019.

Head of Social Media and Marketing, RouteNote

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