Instagram is exploring new ways to customise ‘Your Algorithm’
Just days after expanding “Your Algorithm” across Instagram, the platform is already testing new ways to make it easier for users to shape what they see.
Instagram isn’t stopping with the recent expansion of its “Your Algorithm” feature.
Shortly after rolling the tool out across the app’s major discovery surfaces, Instagram is now testing several new ways for users to customise their recommendations even faster, moving one step closer to making the algorithm an everyday part of the experience.
The experiments were revealed by Instagram Head Adam Mosseri, who said the company wants to make “Your Algorithm” feel less like a hidden setting and more like something users actively interact with.
Instagram wants “Your Algorithm” to feel central to the app
“We want to evolve Your Algorithm from a setting into something that feels central to your experience on Instagram,” Mosseri explained. The goal is making it easier for people to adjust their recommendations without digging through menus or settings.
In doing so, Mosseri shared Instagram is testing several new ways to make it easier to personalise recommendations. Those concepts include:
- Opening “Your Algorithm” directly from the Home feed
- Faster controls for switching up Reels recommendations
- Simple “more like this” and “less like this” feedback buttons
- Natural language prompts that let users describe the content they’d like to see
As Mosseri puts it, the long-term goal is for “your algorithm to feel like something you talk to rather than something that happens to you.”
Why this matters for artists
Taken alongside Instagram’s recent rollout of “Your Algorithm” across the main feed, these new tests show that the company is serious about giving users greater control over content discovery.
For artists, that doesn’t mean the algorithm is becoming less important. If anything, it highlights how recommendation systems are becoming more personalised than ever.
Rather than relying solely on passive signals like watch time and likes, Instagram is exploring ways for users to explicitly tell the platform what they’re interested in. That could make it even more valuable for musicians to create content around clear genres, communities, moods, and creative niches that audiences actively want to see.
Whether someone is interested in indie artists, beatmaking, live performances, vinyl collecting, or songwriting, Instagram wants to become better at understanding those preferences and delivering relevant content.
Music discovery is still driven by great content
While the controls may be changing, the fundamentals remain the same. Creating engaging content around your music, posting consistently, and giving fans more ways to interact with your work are still some of the best ways to build momentum on Instagram.
It’s also important to make sure your music is available wherever discovery happens. By distributing through RouteNote, artists can get their tracks into Instagram’s music library for use in Reels, Stories, and posts, making it easier for both creators and fans to use their music across the platform.
As Instagram continues experimenting with more personalised recommendations, being present in the places where people discover and share content remains just as important as ever.