Image Credit: Alexandru Voica
Instagram are rolling out the ability for anyone in the US, not just businesses and creators, to tag products in feed posts.
Instagram started its push into e-commerce in 2016, when it rolled out product tagging. Over the past six years, shopping on Instagram has expanded to video posts, stories and Reels. Instagram even includes native checkout features, making purchases a seamless experience. Today 1.6 million people tag at least one product per week, but this is due to expand drastically as Instagram rollout product tagging to more users.
Shared by Alexandru Voica, EMEA tech comms at Instagram’s parent company Meta, on Twitter, soon everyone in the US will be able to tag products in their posts. This feature was previously reserved for the business or creator selling the product.
Everyone can now tag products on @Instagram.— Alexandru Voica (alexvoica.eth) 💀 (@alexvoica) March 22, 2022
Rolling out in the US over the next few months, product tags make it easier for people to share and discover products from brands and small businesses they love. pic.twitter.com/H5JxrKuSuU
This could be a great feature for brand partnerships and sponsored influencers. The tagger will not receive any commision from the sale. The brand will receive a notification when one of the products is tagged and all tagged content can be found under the tagged tab on the business’ profile. Brands can turn off tags from everyone in account settings.
How to tag products
This feature is rolling out to all users in the US over the coming months. Follow these steps to see if it’s available to you.
- Create a post
- Apply any filters and edits
- On the New post page, before sharing, tap Tag people to tag the brand
- Tap Tag products to browse and tag products from the brand
- Tap Share
Still no sign of this feature expanding to stories for everyone, however available to all users, Link Stickers are the next best thing.