Image credit: Sam 🐷

Take your presence to the next level with a working strategy on one of the world’s biggest platforms to grow your audience.

Instagram has become a powerful platform for individuals and businesses alike to build a strong online presence. Growing your Instagram account can be challenging, but with the right strategies, you can achieve significant growth and engagement.

Whether you’re a band, producer, artist, personality, or any other kind of brand, you can accelerate your growth with a strong Instagram presence. This article will provide you with actionable tips to help you boost your Instagram following and increase your visibility.

Optimise Your Instagram Profile

Don’t underestimate the power of your name, profile picture, and bio. These can be the grab that pulls a new fan in. Represent yourself with the image and story that you want your brand to show.

  • Choose a strong username and profile picture: Your username should be relevant to your niche and easy to remember. Your profile picture should be high-quality and represent your brand or personal identity.
  • Write a compelling bio: Your bio is your first impression, so make it count. Clearly state what you do or offer, include relevant keywords, and add a call to action.
  • Utilise Instagram’s link in bio: Maximise this valuable space by using a link-in-bio tool to share multiple links to your website, products, or other social media profiles. Use Smart Links to maximise your link with a page of links to your content.

Create High-Quality Content

Posting regularly will help to increase your chances of getting views, but it’s all for nothing if the content you release isn’t any good. Put effort into the content you make and you are much more likely to engage with audiences.

  • Define your target audience: Understanding your ideal followers will help you create content that resonates with them.
  • Develop a consistent aesthetic: Visual appeal is crucial on Instagram. Maintain a cohesive look and feel for your feed.
  • Experiment with different content formats: Use a mix of photos, videos, Reels and Stories to keep your audience engaged.
  • Leverage Instagram’s features: Take advantage of features like IGTV, Guides, and Live to expand your reach.
  • Use high-quality visuals: Invest in good photography or videography to create visually stunning content.

Engage with Your Audience

Getting views on your content is one thing, gaining traction by retaining fans is the next step. Engage with the people who come to you to make it more likely that they will stick around and come back.

  • Respond to comments and DMs: Building relationships with your followers is essential for growth.
  • Encourage user-generated content: Repost content created by your followers to show appreciation and build community.
  • Collaborate with other accounts: Partner with influencers or complementary businesses to reach a wider audience.
  • Run contests and giveaways: Increase engagement and attract new followers by offering incentives. PUSH.fm offers a unique Competition tool for engaging with fans.

Utilise Relevant Hashtags

Catch on to trends and reach brand new viewers by making use of hashtags, one of the easiest ways of showing up on new people’s results.

  • Research popular hashtags: Identify hashtags relevant to your niche and with a good engagement rate.
  • Use a mix of popular and niche hashtags: Reach a broader audience while targeting specific demographics.
  • Avoid overusing hashtags: Too many hashtags can look spammy.

Leverage Instagram Insights

Once you’re regularly releasing content then you can start to use your data to optimise your strategy and discover what works best for your brand and audience.

  • Track your performance: Use Instagram Insights to analyse your audience, content performance, and engagement.
  • Identify your best-performing content: Understand what resonates with your audience to create more of it.
  • Optimise your posting times: Find the optimal times to post to reach the maximum number of followers.

Promote Your Instagram Account

Don’t limit yourself to Instagram. If you want to grow then you need to expand your reach beyond. You can even promote your Instagram profile on other platforms to reach a new audience – though, the tricky part is giving a viewer on one platform a reason to head to another.

  • Cross-promote on other social media platforms: Share your Instagram content on other channels to drive traffic.
  • Collaborate with influencers: Partner with influencers in your niche to reach a new audience.
  • Paid advertising: Consider using Instagram ads to target specific demographics and achieve faster growth.
  • Smart Links: Add all of your social media links to one page that allows you to easily share your pages with fans. You can get a Smart Link for free at PUSH.fm.

Consistency is Key

When it comes to social media, both quality and quantity count for building traction and earning an audience.

  • Post regularly: Maintain a consistent posting schedule to keep your audience engaged.
  • Be patient: Growing an Instagram account takes time and effort. Don’t get discouraged by slow growth.

Have an Impact With Music

Music is a huge part of Instagram and engages audiences on another level. You can add music to your posts to liven them up and if you’re an artist you can upload your music to Instagram’s library for use in videos around the world.

  • Add music to posts: You can liven up your posts by adding audio from Instagram’s music library. Music is available for feed posts, Stories, and Reels.
  • Add your music to Instagram: If you’re an artist, adding your music to Instagram is an easy choice. It allows creators around the world to use your music in their content, gaining you exposure and revenues. Upload your music for free at www.routenote.com.

Follow these tips to create consistent, quality content and watch how people interact with you. Remember to remain fluid and follow what works, which might change as you progress. Think of your target audience and try to appeal to them, and you can’t go too wrong.