How Do I Make Money on YouTube? Your Guide to YouTube’s Video Advertising Options

YouTube allows creators to select what advertising options they would like to use on their videos. Below there are several types of ads that may appear next to your videos when you’ve enabled video monetisation.

Ad Formats:


Display Ads 

display ads on youtubePlacement – Appears to the right of the feature video and above the video suggestions list. For  larger players, this ad may appear below the player.

Platform – Desktop

Specs – 300 x 250 and 300 x 60

Overlay Ads

overlay ads on youtubePlacement – Semi-transparent overlay ads that appear in the lower 20% portion of your video.

Platform – Desktop

Specs – 480 x 70 (flash) or text

Skippable Video Ads

skippable video adsPlacement – Skippable video ads allow viewers to skip ads after 5 seconds if they wish. Inserted  before, during or after the main video.

Platform – Desktop, mobile devices, TV and game consoles

Specs – Plays in video player

Non-Skippable Video Ads

non skippable video adsPlacement – Non-skippable video ads must be watched before your video can be viewed.

Platform – Desktop and mobile devices

Specs – Plays in video player.

Sponsored Cards

cards advertisingPlacement – Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds, then they can click the icon in the top right-hand corner of the video to browse the cards.

Platform – Desktop and mobile devices

Specs – Card sizes

All these advertising options are available for creators in the RouteNote YouTube Network to use.

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