Discover how Grammy-winning producer Poo Bear’s new platform TTIKR is giving creators full control, and real income, by letting them charge for every video view.

Multi-platinum producer and songwriter Jason “Poo Bear” Boyd, best known for shaping global hits with Justin Bieber, Usher, and Ed Sheeran, has stepped into the tech space with the launch of TTIKR, a bold new video platform aimed at helping creators directly monetize their content.

Officially launched in May 2025, TTIKR (pronounced “ticker”) introduces a “pay-per-you video” model, giving creators total control over the value of their content. It challenges the ad-based and algorithm-driven platforms that dominate today’s social media and streaming ecosystems, offering an alternative that allows fans to support artists more transparently and fairly.

Changing the creator economy

The TTIKR platform, available now on both iOS and Android, empowers creators to upload video content and set their own prices, typically ranging from £0.29 to £1.99. Whether it’s a performance video, a behind-the-scenes look at an album in progress, an exclusive film scene, or a sneak peek of a music release, creators can share their work and receive direct payment for each view.

Importantly, TTIKR doesn’t rely on advertising, subscriptions, or middlemen. This removes the friction creators often face when trying to monetize content on platforms where they must reach high view counts or follower thresholds before seeing significant revenue.

The team behind TTIKR, which includes co-founders Stephen Hughes (a tech entrepreneur) and Christian Hessler (an inventor with a background in content protection), cites startling industry stats that influenced their mission. Despite the explosion of content creation, fewer than 5% of social media creators earn over £50,000 (~$66,300) per year, and the vast majority struggle to turn engagement into meaningful income.

TTIKR aims to close that gap by enabling artists to:

  • Set prices per video view and retain a higher percentage of revenues
  • Maintain creative control without chasing virality or follower growth
  • Reach audiences who are willing to support them directly
  • Share everything from demos and music videos to tutorials, short films, and exclusive clips

The company says it is already attracting interest from independent musicians, filmmakers, digital artists, and influencers eager for more equitable income streams.

Security and fair use in mind

A major focus of TTIKR is content protection. The app includes built-in encryption, unique user access authentication, and safeguards like screenshot and download blocking to prevent piracy. These features are designed to reassure creators that their premium content won’t be widely copied or shared without payment.

The platform also gives creators the option to limit how long a video is available or cap the number of total views, features that support scarcity-based pricing and special releases.

“TTIKR is designed to feel like a digital gallery or pay-per-view stage, not just another feed,” said co-founder Stephen Hughes. “Every video is intentional, valuable, and owned by its creator.”

At launch, TTIKR is showcasing a variety of content from music artists, including exclusive teasers, unreleased live performances, and premium behind-the-scenes clips. Creators are encouraged to build a catalog of both evergreen and time-sensitive videos to keep fans engaged while earning consistently.

The TTIKR team is also developing artist support tools, including built-in analytics, fan messaging capabilities, and tiered pricing models for creators who want to offer bundles or subscriptions in the future.

An artist-first vision

Poo Bear’s pivot into the tech world is being closely watched, especially given his industry credentials and advocacy for artists’ rights. With TTIKR, he and his team are signaling that the future of content monetization may lie beyond ads and algorithms.

“I’ve seen too many talented people give up because they couldn’t make it work financially,” Poo Bear said. “With TTIKR, I want to help creators turn their passion into a profession—not a side hustle.”

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