Every year brick and mortar merchants observe a rising in sales from Grammy winners and performers, this year so far has not been the case.

“The only act that is showing a major impact from the Grammys is the Black Eyed Peas, but it’s not big enough to make me go out and order more product on them,” the head of purchasing at one large chain says. “The artist I bet my buy on was Lady Antebellum and so far [the band] has had about a 30% jump.”

Most merchants still believe that this week things will increase!