Google announced their new music streaming service last night at their Google I/O Developed Conference. The Google Play Music All Access will launch this week in the US and then move into other countries.

Features are as follows: unlimited access to an on-demand catalogue of songs, personal-radio channels based on individual songs and artists, and a $9.99-a-month subscription reduced to $7.99 for early adopters.

Most importantly there is no free tier to allow users to test out the service before paying. This is very surprising considering Google is the world leader in online advertising! Im sure if anyone was going to make a mass market product and monetize the service effectively through advertising then it would have been Google.

“We had a vision and it’s taken us time to build out that vision. We look at All Access as a complement to the locker, which we felt we had to build first,” lead product manager Paul Joyce tells The Verge. while hinting that All Access may go beyond Android.

p.s. If you are a RouteNote artist then Google Play options will come live very soon and you will be able to add your music straight away.