Fave is turning fandom into a competition where you get points for attending concerts, getting tattoos, and soon more.

Fave is a new app that is pitting fans against each other. It’s for the celebrity obsessives, making competitions out of being a fan. Fans move up the ranks from ‘Fan’ to ‘Verified Superfans’ based on their actions.

Fans earn points by going to concerts and events, streaming music, and for the lucky few who get to meet their favourite star. These moments add up in badges allowing fans to compete with others to be the greatest.

For being a superfan, users unlock perks from artists and brand partners. These gifts are surprisingly good, including concert tickets, early access, exclusive events, and merch.

Fan engagement has become a big part of digital music. Spotify have led the way with dedicated sections for concerts and merchandise on artist pages. Other services have been following suit to empower artist sales beyond streaming.

What’s in it for artists?

Fave promotes fandom and commitment, increasing fan engagement. It may even impact concert tickets and streaming sales, if fans are competing to be the top.

But primarily, Fave wants to help celebrities earn from their image and brand being used in third-party places. For example, artists can opt-in to earn 10% from fans’ sales of homemade merch through Etsy. Fans can also resell concert tickets on Fave.

Fave founder and CEO, Jacquelle Amankonah Horton said: “This is very distinct from other platforms, but something we are proud to stand by to allow artists to finally benefit from fan-made content momentarily in a win-win.”

She claims that their “laser focus on empowering superfans” has led to “groundbreaking” deals with music companies.

What’s next for Fave?

Fave are currently raising funding, hoping to reach $6 million. They’ve raised $2 million so far. Investors have included major labels Warner Music and Sony Music, suggesting the major labels see hope for their artists prosperity on the platform.

They’ve also earned funding from big names like YouTube Global Head of Music, Lyor Cohen and former VP at Spotify, Shiva Rajaraman. Rajaraman said of founder Horton: “I can’t think of a better person to take on this mission.”

He added: “She’s crafted a clear plan with high impact that puts fans first while making it easy for creators to engage. It’s my honor to join this round and support the team.”

Fave plan to use the funding to create new tools for fans to obsess over and for artists to benefit from. In a statement, they wrote that they look to “create more meaningful ways for fans to come together on and offline, like never before”.

The company uses AI to understand fan behaviour and inform how they power engagement. They say they plan to launch a “suite of products for artist teams to find and reach superfans using this unique intelligence”.

Horton says: “We’ve spent years advocating for superfans. The entertainment business has started to understand just how crucial they are to artists’ longevity, and they are turning to us as the experts.”

You can download Fave from the Google Play store and Apple App Store here.