X Gon’ Give It To Ya – DMX Music Streams Skyrocket 928% Following His Death

Image credit: Theo Wargo/Getty Images

The late rappers music has seen a staggering boost since his unfortunate death.

Streams of the rapper DMX have increased by 928% in the United States following his unfortunate death, according to the MRC Data. Collectively, his tracks gave been streamed 75.7 million times (audio and video combined). 

DMX died suddenly April 9th after experiencing a heart attack triggered by a drug overdose, he was 50 years old. 

His most streamed songs were ‘Ruff Ryders Anthem’ (9.59 million; up 973%), “X Gon’ Give It To Ya’ (5.79 million; up 900%), ‘Slippin’ (5.52 million; up 853%), ‘Party Up (In Here)’ (5.20 million; up 941%) and ‘How It’s Going’ Down’ (3.52 million; up 691%). 

The artist also saw a large increase of streams leading up to his passing as his hospitalisation was announced on April 2nd. Before the news broke DMX saw around 700,000 – 1 million streams a day. During April 3rd- April 8th this rose to between 3 and 4 million per day. 

The increase in streams and purchases has to lead to the artist re-entering the Billboard 200 chart with his compilation album ‘The Best Of’, entering at No. 73.

Music journalist and photojournalist based in Cornwall.

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