Deezer’s new Purple Club brings fans closer to artists
Deezer are bringing intimate new opportunities for exclusive experiences with their favourite artists with their Purple Club.
Last year, Deezer unveiled their brand new identity. With a new look came a new ethos that encourages their users to “live the music”. As part of their new approach, Deezer have launched their exclusive Purple Club.
Fans will have the opportunity to take part in contests through the new Purple Club tab. Prizes include exclusive access to live performances, private listening sessions, release parties, and much more. The emphasis on the new “club” is bring fans closer to the artists they love.
The Purple Club is now available through a new in-app tab for Deezer subscribers. From there, users can sign up to contests for their chance at “a wide range of exclusive Deezer experiences, including intimate live sessions and release events with international and French artists”.
Deezer list the following opportunities for Purple Club winners:
- Purple Door: extraordinary live performances, built around the creative universe of the artists to create deeper connections with fans
- Exclusive listening sessions: private listening sessions together with artists, prior to the release of an album.
- Release parties: exclusive events organized to celebrate the release of an album, with the artist in attendance
- Front Row XP: The ultimate VIP fan experience with fans attending soundcheck before a show, front seats and exclusive meet-up with the artist.
- Concert tickets: Exclusive access to highly sought-after or sold-out shows.
Deezer announced a strong start to 2024 with their Q1 earnings, however not quite matching Spotify’s impressive growth for the quarter or Tencent’s astonishing boost. The company saw a successful year in 2023, though their CEO Jeronimo Folguiera left at the start of April, being replaced by Stu Bergen as interim CEO before the next CEO is announced.