Deezer have partnered with Sacem to advance their new model which boosts royalties for artists under certain conditions.

Deezer and Sacem have come together to push forward their artist centric payment model. Together, they will look at how they can implement their new approach to streaming royalties into Sacem’s publishing rights business.

They announce that their partnership “aims to ensure fairer compensation for publishing rights owners”. Together, they’ll analyse streaming data to find out whether there is a better way to paying out to rightsholders like songwriters, composers, and publishing rights owners.

Sacem is a world leader in managing music authors rights, and we’re delighted to join forces to explore how we can develop the way publishing is monetized in the age of streaming.

Songwriters, composers and publishers play a crucial role in the music industry as the creative driving force behind the songs we love, and it’s time to evolve how we reward these efforts.

Deezer CEO, Jeronimo Folgueira

Deezer launched a new artist centric payment model with UMG artists at the start of October. The model promotes natural and impactful listener engagement. Artists who generate over 1000 streams per month from at least 500 unique listeners will receive a boost to revenues. Likewise, artists that generate listens naturally rather than from algorithmic recommendations will receive a higher royalty share.

The model comes after years of discussion over changing Deezer’s royalty model to a UCPS system. It has come at a time that Spotify are discussing changing their royalty policies as soon as Q1 2024. Spotify have discussed monetisation cuts to non-music noise tracks and lesser streamed tracks with labels and rightsholders.

Sacem has always anticipated changes in the music market and been a pioneer in seizing every opportunity to better redistribute rights and maximise the value of its members’ works. By proposing an alternative remuneration model via ‘Artist Centric’, we welcome Deezer’s desire to put creators and publishers back at the heart of their concerns. This is why we felt it was essential to launch this in-depth study, which we hope will make it possible to increase the value of streaming for our members.

Sacem CEO, Cécile Rap-Veber