Deezer are expanding their AI-powered, endless, personalized, music discovery feature Flow, letting you further customize the experience.
Introduced in 2021, Flow is Deezer’s music discovery feature that blends human curation and machine learning. By choosing a mood, listeners will instantly be presented with an infinite mix of favourites and new tracks suited to their tastes, by analyzing their listening history to see what they like and don’t like.
Flow now includes mood and genre wheels. The wheel shows 6, out of 32 genres currently available, based on what you have listened to recently. Listeners can now customize their Flow further by toggling between more discoveries or favorites.
Flow is one of Deezer’s most unique and appreciated features, and I’m very happy that we can present this evolution to our users today. With over 120 million tracks on Deezer, we know it can be a challenge to choose what to listen to and find new favorites. Flow is the simplest solution and with a single click you’re taken on a personalized musical journey either based on your state of mind, or the genre you’re into at the moment.Alexandra Leloup, VP Core Product, Deezer
In 2022 and so far in 2023, Deezer says German and French people’s favorite mood in Flow was Motivation, while Brazilians loved Party mood the most.