Daft Punk’s Music Sales Explode After Break-up Announcement

Image credit: David Black

The electronic duo’s sales soar 2,650% after they announced their surprise split.

The pioneering electronic duo from France confirmed the end of their split on Monday (February 22nd) via a cryptic video shared on their YouTube channel called ‘Epilogue’. It was later confirmed official by their publicist via Pitchfork. 

In the wake of their announcement their streams and digital album sales skyrocketed. Streams were up 500% (compared to the day before their announcement) and digital album sales soared to a staggering 2,650%, there was also a 1,335% increase in single song sales too. 

Daft Punk’s iconic and arguably career defining album ‘Discovery’, which features hits such as ‘One More Time’, ‘Digital Love’ and ‘Harder, Better, Faster, Stronger’, being the most popular among listeners. The 2001 LP was streamed over 1.5 million times on Monday – an increase of 429% (compared to the previous day). Digital album sales of ‘Discovery’ increased by an incredible 8,000%. 

Watch the video for ‘Robot Rock’ here:

The most streamed song was the bands latest and arguably most played ‘Get Lucky’ (up by 180% on-demand audio streams), ‘One More Time’ (up 368 per cent), ‘Harder Better Faster Stronger’ (up 418 per cent), ‘Around the World’ (up 381 per cent) and their Julian Casablancas collaboration ‘Instant Crush’ (392 per cent).

Spotify also reported that over 459,000 people streamed Daft Punk for the first time on their service the day that the duo split. 

Who said breaking up was bad for your career!

Music journalist and photojournalist based in Cornwall.

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